Mr. Caleb Hunt was appointed Chief Marketing Officer of Citibank Japan Ltd. on December 1, 2008. He is also Citi’s senior marketer in Japan. He leads the marketing function in Japan with a direct focus on on-line and off-line communications and advertising, direct marketing, market research and customer insight, brand strategy and customer experience, media planning, sponsorships and events etc, as well as oversight of all other marketing activities and resources and alignment with the function on a global and regional basis.
Prior to his current position, Mr. Hunt joined Citi in 2005. He first served as a Director of CFJ, heading marketing and e-business, and then as head of marketing for the GCG businesses.
He came to Japan in 1991. Before beginning his business career, Mr. Hunt worked for the Japanese Home Affairs Ministry and the British Foreign Office, with a short interval when he took time out to do relief work with Somali refugees. Entering the business world as a consultant with a number of marketing agencies including Interbrand and Modem Media led to expertise in interactive marketing and brand strategy and development. Immediately prior to joining Citi Mr. Hunt was the head of the Asia-Pacific brand strategy consulting practice of a boutique international branding group.
Mr. Hunt holds a masters degree in Social Anthropology from the University of Edinburgh for which he did fieldwork in southern Mexico and wrote a dissertation on urban migration among the Maya of the Yucatan.
Mr. Hunt is from the UK. He is married to a US citizen and has two children both of whom were born in Japan.

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