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Speaker Details

Speaker Details



Kenneth "KC" Estenson

Senior Vice President and General Manager,
CNN.com

Kenneth "KC" Estenson is senior vice president and general manager of CNN.com, responsible for all aspects of CNN.com's business endeavors. Named to this position in September 2008, Estenson is based in CNN's world headquarters in Atlanta and reports to Susan Grant, executive vice president of CNN News Services.

A strategic, energetic leader with a track record of success in the development and distribution of digital businesses and content across both the entertainment and news arenas, Estenson manages CNN's Internet, wireless, video-on-demand (VOD) and broadband businesses as well as CNN.com's operations, including business development, administration, finance, marketing, product development and editorial operations.

Previously with The Walt Disney Company, Estenson oversaw the digital media businesses across the company's online, on-demand, mobile, gated broadband and wireless products for Disney's wholly-owned cable networks including Disney Channel Worldwide, SOAPnet and ABC Family. During his tenure at Disney, Estenson played a critical role in a wide variety of projects, including the development of Disney-ABC's digital media product and distribution strategy; the assessment of Disney-ABC's international television distribution strategies; and the launch of ABC News Now broadband service.

Estenson first joined The Walt Disney Company in 2001 and was focused on the integration of new divisions, projects and businesses into the company, in particular after Disney Media Networks' acquisition of Fox Family Worldwide. In 2007, Estenson received a Primetime EmmyR Award for Excellence in Interactive Television Programming for ABC Family's Fallen Alternate Reality Game.

Estenson received his bachelor's degree in political science with honors from St. Mary's College of California and studied at the Fletcher School of Law and Diplomacy at Tufts University. He also earned a master's of education from Harvard University.

Will be speaking at:
Revolutionizing Digital Publishing For Consumer Demands

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