Welcome to ad:tech tokyo 2010
MC:
Go Global as the universal things. Take on the New Marketing.
The marketing is moving at lightning speed, what elements are important for marketers to adjust the business model to these changes?
If marketers cannot move forward themselves in this digital world...
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Tokyo contents creation
- Can TV keep its popularity?
Birth of a new media provides new places to express contents, also meaning a chance for the birth of new forms of expression. It was supposed to be only that simple, nothing more. However, if you ...
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The Advertising Revolution: How consumer evolution is shaping our industry's future
The media and advertising universe is in the process of a dramatic transformation. Carolyn Everson leads this inspirational session discovering a new era of media, where consumers are ...
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Revolutionizing Digital Publishing For Consumer Demands
Whether "traditional" or new school, media companies today are staring down the globalization of digital sphere, and struggle daily with maintaining relevance among their existing consumers, not to mention attracting new audiences. ...
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Our Challenge - Digital Marketing Strategy, or a Marketing Strategy for a Digital World?
Successful marketing involves much more than just sending brand or promotional messages to potential customers. ...
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The Role of a Digital Strategy
Today's Consumer Driven Environment
Digital connects people. Digital connects media. Digital connects figures.
In today's consumer driven environment, marketing communication strategies
must have digital at the "center". ...
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Brand Engagement
How Should Brands Connect With Consumers Through Digital Platforms
Global marketers make a big dream of offering a perfect brand engaging experience across multiple digital platform. ...
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Branded Content What Does it Mean?
How do we manage it?
Voluntary information transmission among consumers has abruptly swelled with the diffusion of social media. ...
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Multichannel Marketing Consumer Strategy
The changes in the information environment led by the evolution of digital technology and the maturity of consumers, decisively transformed the relationship between corporations and consumers. ...
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Strategy of Triple Media x Three Screen in Japan
It is very important for companies to restructure their marketing strategy by categorizing the media as「Paid Media」,「Owned Media」and 「Earned Media」 to utilize...
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Best Practices in Developing
Integrated Marketing Communication
Introduction of IMC(Integrated Marketing Communication) best practices by the speakers asCMOs(Chief Marketing Officer)...
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Lead Generation & Customer Loyalty Strategies
Lead Generation, which is considered the first step in connecting companies and customers, and Customer Loyalty, which is considered the ultimate goal of the company, ...
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Campaign Strategy Change How To Manage The Transition From a Push Campaign to a Pull Campaign
In this session panel will discuss campaign strategy to respond the changes caused by social media and ...
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Target Based Advertising Concepts & Realities for Local Based Campaigns
Target-based advertisement is adopted as an effective marketing approach, and the increasing number of cases has been gaining significant results. ...
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Fundamental Research
Understanding Consumer Trends
The meaning of “Understanding Consumer Trends” relates to the theme of “What is The Essential Factors for Marketers’ Themselves?” ...
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Real Time Tracking
Analyzing Data Across Multiple Platforms
With progress of the tracking technology, WEB analytics has been conducting the platforms to support optimized marketing of advertisers on their own media. ...
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Turning Metrics into ROI
Mastering Your Metrics to Generate Business
What's the really accurate way to evaluate return on investment (ROI) from owned media? Corporate websites, and other online assets, now fill a variety...
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Search Marketing Strategies
Local vs. Global
Keys to take away from this session:
- Japan-U.S. Search Engine Marketing Trends
- In-house or agency? What's the best way to optimize Search Campaign. ...
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How To Optimize
The Offline Strategy Into The Search Campaign
Online ad spend has been growing in U.S. even under the recent economy downturn due to its higher cost performance. Certainly, efficiency of search...
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Delivering Significant
Business Results Through Email Solutions
E-mail Solutions are one of the most prevalent “Owned Media” Solutions. The solutions have been evolved at the device layer such as...
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The New Business Strategy for Agency
There is little doubt that digitization of media has completely transformed the marketing environment.
It has not only brought changes in behavior of consumers but also in that of advertising clients. ...
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Publishers Hot Seat Are Publishers Adapting to Audiences Needs and Clients Demands
The appearance and rapid growth of smartphone and tablet devices is changing the relationship between internet and publishers dynamically...
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How the technology optimize and change the Ad Networks
The market of Japanese ad network has been changing rapidly, especially in this past year. Yahoo!Japan and Cyber Communications has...
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Mobile World
Integrated Marketing Planning
Portable devices have become increasingly sophisticated thanks to the spread of unmetered system and a better environment for...
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Mobile Marketing Showcase
Best of Japan
Best of Global
While the Japanese mobile culture had been totally unique, smartphones such as iPhone and Android have started to take a stable presence. ...
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Location Based Advertising Optimizing Your Reach
「The latest location-based service and the future of advertisement」 In this session, we introduce the case with Location Based Service in Japan. ...
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Creative Solutions
Advanced Innovations for Multiple Platforms
In terms of multiple platforms, it has been seemed congested with media, device, community, market and ...
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Rich Media Developments
The Evolution of Display Video and Advertising
The online video advertising market is one of the fastest growing segments in 2009 with 140% growth year over year despite the stagnated economic climate, and ...
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Augmented Reality A Showcase What The Marketers Need To Know
"Is AR just like a lift-the-flap book?" What value can AR offer for people and enterprises? The session outlines various definitions of AR ...
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Advanced Future Mobile Technology in Japan
The emergence of the Smartphone is bringing about changes in the mobile phone market in Japan, which has so far evolved along a Japan-specific paradigm. ...
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Optimization of Mobile Technology Multifunctional Mobile Devices That Will Effect Marketing Strategies
Consumer’s approach to media and their decision making process in purchasing is diversified by various mobile devices such as smart phones and ipad. ...
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Mobile Innovation The Future Key Insights and it's Effect on Marketing Strategies
Mobile phone device will be develop and expanded its services and functions across the world. In this session, we discuss how the mobile phone will be considered ...
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Social Media Review
Differences from Global User and Japan's
With the advent of the Social Era, connections among individuals (Social Graph) have started to produce information and to influence our consumption behaviors instead of traditional information networks. ...
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Developing Long & Short Term
Social Media Strategies
Social Media is booming worldwide and Japan is no exception. New technologies like Twitter coming in, Video services like YouTube,...
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Social Media Tracking Measuring Effectiveness of Your Social Media Campaign
Last year even in japan triple media (Paid Media、Owned Media、Earned Media) has garnered attention. Out of the three, the use of earned media...
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What elements are affecting the future e-commerce?
Consumers are getting increasingly smart. Just “Price” is not the element to overcome fierce competition any more. Fully utilizing our...
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The Era of Tablet Will This Effectively Change Our Business Model?
How will the newly appeared Tablet PC effect us in this era of TV, PC, and
Mobile, or the so called Triple Screen era? ...
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Next Generation Ad Solution
New Trends of Targeting Customers Using Ad Networks
As a marketer in the digital age, getting through the diversification of media to communicate with prospective and existing customers is difficult enough, but adapting to numerous new technology solutions is another challenge. ...
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Advertising on Social Gaming Sites Building the Right Strategy
Social games have shifted beyond just "game" and it has been regarded as one of media consumption. In this rapidly growing space, knowing the users is not only the key to succeed ...
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Digital Out of Home Media Interactivity Beyond the Laptop and Mobile Device
Digital marketing is changing continuously due to new digital devices and tools, and OOH Digital Signage is one of the new devices. This advertisement...
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The New World of Distributed Content
Tablet PC and smart phone have been expanded and grew like the lightning speed.
This new world has a number of possibilities especially the charging system to the internet world that users can ...
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