General Manager for Microsoft's Global Creative Solutions organization
Stephen Kim is General Manager for Microsoft's Global Creative Solutions organization, which comprises design, strategy, editorial and client service expertise to build bespoke branding solutions for leading global advertisers. In its eight-year history, the team has broken new ground in innovation areas ranging from social media advertising, streaming video marketing, in-game advertising and integrated multi-screen campaigns. Stephen currently serves on several industry boards, including the Advertising Research Foundation, the Center for the Digital Future at the University of Southern California Annenberg School, and the Future of Advertising Project at the Wharton School of Business. Stephen also served as a Co-Chair of the US Interactive Advertising Bureau Research Council from 2004-2008.
Prior to joining Microsoft, Stephen was Chief Research Officer at Media Metrix, a global provider of online audience panel measurement. During his six years with Media Metrix, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their internet activities. More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace. Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation.
Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen窶冱 graduate work focused on media effects research. Stephen also holds an A.B. in Political Science from Brown University and a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.
- Will be speaking at:
- A Journey Of Storytelling 〜Connecting Brands and Consumers through Technology〜