| TIME |
Sponsor |
| Workshop A |
Workshop B |
| 12:00 - 12:40 |
Nielsen/NetRatings |
CyberAgent Inc. |
- Details :
- Amid an explosion in smartphone ownership, how should we utilize this new device for our communication strategy?
There will be panelists who have been engaging in the smartphone strategy. Referencing some data from "Smartphone Media Insight Report" which has released by Nielsen in Septmeber 2011, they are going to discuss about future strategies and visions of smartphone as a new way of communication.
|
| 13:00 - 13:40 |
Underworks co., ltd |
Rakuten, Inc. |
- Title :
- The Era of Marketing ROI
～New Trend of Marketing Effect Measurement Including the Online Marketing～
- Speaker :
- Underworks co., ltd
CEO Manabu Tajima
- Details :
- One of the recent business trends, especially among overseas enterprises, is to evaluate how the marketing investment, including digital marketing or internet channel marketing, contributes to the sales.
This seminar explains the leading-edge trend of marketing ROI/ measurement which will have more attention in Japan in the near future such as Revenue Performance Management.
|
| 14:00 - 14:40 |
SEMPO |
Septet, Inc. |
- Title :
- Learn from Social Media's leading country!
State of Social Media in US
- Speaker :
- Back Azimuth CEO / SEMPO Global Chairman, Bill Hunt
- AJPR President / SEMPO Board of Directors Member & APAC Chairman, Motoko Hunt
- Details :
- Twitter, Facebook, Linkedin, etc., US businesses are tackling social media with target centric strategies. We look into the social media ROI, integration with other marketing activities, SEMPO's latest market survey results, and case studies from B2B and B2C businesses, to explore the keys to social media success. *SEMPO's market survey report ($400 value) will be provided to the session attendees for free.
|
| 15:00 - 15:40 |
IBM Japan, Ltd. |
Media Mind |
- Title :
- Interactive Marketing promoted with IBM Enterprise Marketing Management
- Speaker :
- Koji Tamura
Solution Consultant
Enterprise Marketing Management
Industry Solutions, Software
IBM Japan, Ltd.
- Details :
- While the internet media continues diversifying. Each media must be fictionalized as a customer touch points and as a channels.
For an overall marketing activity in enterprise company, It is needed to promote interactive conversations with customers and a prospects continuously across all the channels.
In this workshop, we introduce a framework supporting the Interactive Marketing promotion of several thousand companies in the world, also introduce IBM Unica Enterprise, IBM Coremetrics Digital Marketing Optimization Suite and the domestic / foreign case studies.
|
| 16:00 - 16:40 |
Plus Alpha Consulting |
cyber communications inc. |
