Branding in the digital age is a challenge. How can brands leverage digital marketing? Does digital marketing even work for branding? How do we know we’re reaching the right audience? In this session, advertisers and digital marketers from Appier, Audi and Yahoo Japan bring together the advertiser and tech perspectives to discuss what is branding in a digital age, especially with audiences constantly moving across screens and whether advertising technology can help brands break through the clutter.

Written by Daisuke Inoue