adtech tokyo

2016/9/20-21 at Tokyo International Forum
JP
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2016/9/20 [13:45 - 14:35]

E-2 How to set meaningful KPI

Do you usual succeed in your digital marketing campaigns using the KPIs effectively?
In many projects, those members tend to be interested in the data of KPI.
However, they should be interested in achieving their corporate objectives or achieving their marketing goals. Essentially, KPI is just a tool to aid achieving that results.
In this session, we discuss based on the actual cases, how to define and manage KPIs in order to truly succeed in your marketing activities, what are the assumed problems and those solutions in the activities.
You will find an easy-to-understand answer.

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