Jeff Crawford is an Digital Marketing expert, Engineer and Manager. He has worked for technology companies in Silicon Valley such as Apple, WebTV and Microsoft. He has lived in Tokyo Japan since 2004, working for companies such as Microsoft KK and Adobe Systems Japan. He is the founder of Connect-Local.com, a company that specializes in local advertising in the USA. He is also the founder of JC Digital Consulting, a Digital Marketing agency based in Tokyo (www.jcdigital.jp).

Session:

[A-2] Consumer Insights and the Impact on Marketing Effectiveness