Founder and CEO, Directus Inc. Yasuharu founded Directus in 1993 as a direct-mail marketing agency, since when he has been engaged in direct marketing for 23years.Directus shifted to the email marketing in 2000 and has worked mainly for large enterprise such as airline company, automotive company, electronics company and life insurance company. Yasuharu has co-authored two books on BtoC marketing automation(http://www.amazon.co.jp/dp/4802090218/) in 2015 and on basic marketing theory for bigginers (http://www.amazon.co.jp/dp/4798019054/) in 2008.

Session:

[E-4] The Beginner's Guide to CRM : What is it?