adtech tokyo

2016/9/20-21 at Tokyo International Forum
JP
  • sns facebook
  • sns twitter
Muneaki Sawame
Accenture Japan Ltd
アクセンチュア・インタラクティブ、シニア・マネジャー

Muneaki Sawame has immense amount of passion for his work which provides clients with channel neutral 360 degree marketing ROI analysis and investment advice. Prior to joining Accenture, he led Marketing Sciences team at IPG Mediabrands in recent 10 years and always tried to understand what components drive successful marketing solutions. He joined McCann Erickson in 1989 and had 15 year experience in media planning and buying. Since 2005, He led Research and analytics in Marketing Sciences team, His proven track record in helping high profile clients realize campaign effectiveness and ROI. He was graduated from Hitotsubashi University in 1989, BA in Commerce and Management.

Session:

[E-2] How to set meaningful KPI

Top