Day 1Tuesday, 17th Oct 2017
- 8:30
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Registration Open
- 9:00 -
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Door Open
- 9:20 - 9:30
- 9:30 - 10:10
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- 10:00 -
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Exhibition Floor Open
- 10:10 - 10:50
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One Day PASS(10/17) Full Conference PASS VIP PASS
- 11:05 - 11:55
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Data/AI
B-1 Case Sutudy How AI Changes User Experience +
Recently, AI (artificial intelligence) which has increased more to hear in the marketing domain. Although expectations are given to AI, how far can the customer experience change and how can it be ...
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- Ryo Ishido Moderator
- Datorama Japan K.K.
- Sales Director & Business Development
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- Ayumi Yasuoka
- TAGPIC INC.
- CEO&Founder
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- Hiroyuki Nakayama
- IBM Japan
- Cognitive Initiative Leader, Partner
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- Noriyuki Yamamoto
- So-net Media Networks Corporation
- Senior Vice President
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- Shinichiro Isago
- LINE Corporation
- Director, Business Strategy AD & Business Platform Division
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Contents
C-1 Case Sutudy How Do We Confront the Era of Free Contents & No Ads? +
A communication method that diversifies and subdivides more and more by digitalization. Among other things, what options are available for each company in this era in which choices of content that ...
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- Daizo Nishitani Moderator
- Sumitomo Corporation
- Media & Entertainment Business Dept., Executive Producer
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- Bunjiro Eguchi
- bouncy inc
- Chief Executive Officer
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- Hironobu Yokote
- LION CORPORATION
- BRANDMANAGER of ORALCAREDEPARTMENT
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- Kouichiro Senda
- Shiseido Japan CO.,LTD
- EC Business Development Department Group Manager
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- Shinichi Iwata
- LIFENET INSURANCE COMPANY
- Head of Marketing Department
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- 12:10 - 13:00
- 13:00 - 14:10
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Networking Lunch
- 14:10 - 15:00
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Marketing
A-3 VS New Creatives with Technology and Emotion +
Branded contents are now evolving to the extent that it jumps beyond the boundary of the unique advertisement lightly and it creates a strong experience that colors the life of the consumer. How ca...
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- Takehito Ogawa Moderator
- 1-10design, Inc.
- Chief Executive Officer / Executive Creative Director
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- Fumiaki Terada
- Morinaga Milk Industry Co., Ltd.
- Marketing Communication Department, General Manager
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- Yukiko Yamaguchi
- IBM Japan, Ltd.
- Manager
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- Yusuke Tsunemoto
- YAMAHA MOTOR CO.,LTD
- Supervisor, Web Group, Corporate Communication Division, Corporate Planning & Finance Center
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Data/AI
B-3 Case Sutudy Importance and Effect of Parsonal Data Mining/Geo-Information +
The integration of data managed by enterprises in the past few years and data mining efforts to make it value has progressed, and many cases of advanced marketing use cases have been created. And n...
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- Hideyoshi Tanimoto Moderator
- So-net Media Networks Corporation
- Executive Officer
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- Fumiko Kato
- WAmazing Inc.
- CEO
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- SOUSI KIKUCHI
- VAL LABORATORY CORPORATION.
- general manager
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- YASUYUKI ISOBE
- Credit Saison Co., Ltd
- General Manager of Net Business Division
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- masato sakata
- Blogwatcher Inc.
- Prpfile Passport Producer
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Contents
C-3 VS How Should Curation Media Change? +
Due to DeNA's "WELQ Incident" which became a social problem at the end of last year, the curating media was labeled with "Pakuri" and "Lie full of words". However...
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- Shinichiro Kawakami Moderator
- Graduate School Of Management, GLOBIS University
- Associate Professor, Marketing and Entrepreneurship
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- Isoya Kino
- irep
- corporate officer solution Div. General Manager
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- Marina Kobayashi
- DENTSU DIGITAL.
- Content Marketing Department Creative Planner
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- Ryan Takeshita
- The Huffington Post Japan
- Editor-in-Chief
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- Shinya Kina
- minacolor, Inc.
- CEO
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Mobile
D-3 Case Sutudy Marketing Theory of next generation - Real x Business x Communication - +
Evolution of technology has accelerated the business speed of individual marketers, but most corporate organizations have not been able to respond to this speed change and marketing skills are not ...
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- Hiroto Ebata Moderator
- Graduate School of Project Design
- Professor
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- Minami Ohtake
- EAST JAPAN MARKETING & COMMUNICATIONS,INC
- Deputy General Manager of JR Division and Corporate Strategy & Planning
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- Shinichiro Muroyama
- LINE Corporation
- Director and Head of Business Strategy Department
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- Yoshinori Ogasawara
- ITOEN,LTD.
- Digital Marketing Manager
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Workshop
E-3 Case Sutudy Masked Session:New Partnership Between Advertiser and Agency +
Digital advertisement has become the foundation of marketing, and companies that analyze advertisement effect by analyzing digital measures concerning policies of Traditional Marketing have increas...
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- Hiromitsu Ishimori Moderator
- Adinnovation.inc
- Founder & CEO
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- Akihiro Kaneko
- CyberAgent, Inc.
- Internet Advertising Department Future Branding Office Marketing Science Unit Division Manager
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- Shigeki Yamazaki
- STRIPE INTERNATIONAL INC.
- Senior Corporate Office / Office of Data Analytics
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- Shunsuke Takayama
- DENTSU INC.
- デジタルトランスフォーメーション部門 ビジネス/UXデザイン事業部 ビジネスデザイン第２グループマネージャー （兼） リレーションシップマーケティング部門 リレーションシップマーケティング第3事業部 マネージャー
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- Takeshi Yamaguchi
- Integral Ad Science Japan KK
- Account Executive
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- 15:15 - 16:05
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Marketing
A-4 Case Sutudy How to Improve Cross-Device Targeting Skills +
The traditional targeting solution provided advertisers the use of third-party cookies to track user behavior from personal computers. However, audiences today are increasingly accessing content ac...
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- Kubota Tomo Moderator
- GCA Technovation
- Representative Director
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- Hidetomo Hashimoto
- Benesse Corporation
- Director of Business Infrastructure Division
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- Keiko Watanabe
- Rakuten, Inc.
- Ad Solutions Business, Product Planner
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- Makoto Hashiguchi
- GMO AD Partners Inc.
- CEO
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- Pierre Martensson
- Tapad Inc.
- General Manager Tapad Data Licensing and APAC
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Workshop
E-4 Introduction How to Go out with Third Party Data +
Third party data is inefficient, low effect, CPA is expensive, do not rely on easy - In the past few years, such a reference has increased about third party data. On the other hand, it is important...
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- Kazuto Hakata Moderator
- CyberAgent, Inc.
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- Jun Miyamoto
- Nielsen Digital Co., Ltd.
- President
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- Naohisa Hashimoto
- CCC Marketing Co., Ltd.
- Marketing Division Marketing Data Management Project leader
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- Ryoji Yanashima
- Intimate Merger Inc
- CEO
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- Shintaro Muraoka
- Nestle Japan Ltd
- Media Specialist
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- Sohei Mitani
- DENTSU INC.
- ソリューション企画部 シニアバイスプレジデント
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- 16:20 - 17:10
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Data/AI
B-5 Introduction What Should the Marketer Do When Using AI Chatbot +
AI Chatbot has been receiving attention from the interest of the conversation by natural language conversation and efficiency of inquiry correspondence until 2016, but due to the release of the LIN...
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- Yasuharu Okamoto Moderator
- Directus Inc.
- CEO
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- Daisuke Ishikawa
- CyberAgent, Inc.
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- Masashi Maruyama
- SMBC Nikko Securities Inc.
- General Manager
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- Natsumi Arakawa
- YAMATO TRANSPORT CO., LTD.
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- Osamu Kanai
- Recruit Holdings Co.,Ltd. Web Marketing Office
- & Recruit Jobs Co.,Ltd. Digital marketing department Marketing Division Executive manager
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Contents
C-5 Case Sutudy How will our consumption behavior change in 2030? +
With the progress of digital devices, customers have become able to get what they want and what they want at any time, and the relationship between consumers and companies has changed dramatically....
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- Fujiyo Ishiguro Moderator
- Netyear Group Corporation
- President and CEO
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- Akira Nagami
- Starbucks Japan
- Digital Strategy Department Marketing Communications
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- Kazuki Nishiguchi
- SmartNews Inc.
- Senior Vice President of Marketing
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- Tatsuya Kitagawa
- Isetan Mitsukoshi Holdings Ltd.
- General Manager, Digitization, IT Strategy Division, IT & Group Marketing Strategy Headquarters
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- Tomoko Ina
- Ministry of Economy, Trade and Industry
- Director, Consumer affairs policy planning office
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Visitor PASS- 12:30 - 13:00
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ad:tech Career Forum
Door Open
Marketers' interest is rising day by day on how to design their own career. In ad: tech tokyo 2017, a special room will be available for recruiting and a career forum will be held for the first time. By participating in this forum, you can acquire career vision and gather information on selected companies. Let's join this forum!
- 13:00 - 13:50
- 13:50 - 14:20
- 14:20 - 16:00
- 16:00 - 16:50
- 16:50 - 17:40
- 17:40 - 18:00
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ad:tech Career Forum
Close
- 18:00 -
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Exhibition Floor Close
- 18:05 - 18:20
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Break
- 18:20 - 19:35
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Networking Party
Sponsored by
※Please note that time and slot for your presentaion may change.
Day 2Wednesday 18th, Oct. 2017
Visitor PASS One Day PASS Full Conference PASS VIP PASS- 8:30
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Registration Open
- 9:00 -
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Door Open
- 9:20 - 9:30
- 9:30 - 10:10
- 10:00 -
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Exhibition Floor Open
- 10:50 - 11:30
One Day PASS(10/18) Full Conference PASS VIP PASS- 11:45 - 12:35
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Media
C-6 Introduction Digitization of Traditional Media +
In the context of digitalization of traditional media, I would like to talk about digitalization of newspapers, magazines, and radio.text by Sadanori Shibata
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- Sadanori Shibata Moderator
- Hakuhodo DY Media Partners Inc.
- Data Management Platform Department Executive Manager
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- Hiroyuki Watanabe
- Nikkei Inc.
- Managing Wxecutive Officer Digital Business
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- Nobuhiro Nagasaki
- Kodansha Company Ltd.
- Deputy Executive Director of First Division
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- Taisei Yoshida
- every, Inc.
- CEO
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- Takashi Asai
- Tokyo Broadcasting System Radio
- senior vice president
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- 12:35 - 13:35
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Networking Lunch
- 13:35 - 14:25
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Creative
D-7 Case Sutudy Live Video That Brings High Effect to Brand +
Characteristics of digital contents that gather consumers' attention are "sharing experiences in real time". Even in movies, attention to live streaming is increasing day by day, as ...
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- Tatsuya Ando Moderator
- CyberAgent, Inc.
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- Kazuhiro Fukunaga
- Golf Digest Online Inc
- Media Business Unit / Deputy General Manager
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- Koichi Shimabukuro
- Kirin Company, Limited
- Digital Marketing Department
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- Masahiro Ajisawa
- Twitter Japan
- Senior Director Japan Client Solutions and East Asia Business Development
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Digital Marketing
F-7 A Japanese company that develops globally with advanced data marketing strategy +
In this session, we introduce the advanced data marketing system in overseas markets that Japanese companies built for expanding their customers.This data marketing resulted from collaboration with...
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- Akihiko Kawamoto Moderator
- Hakuhodo Inc.
- Global Data Marketing Division
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- Ken Liu
- Acxiom Corporation
- Managing Director, Acxiom China
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- Kent Isshiki
- D.A.Consortium Inc.
- General Manager at Regional Business Development Department, Global Business Group
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- Takafumi Sato
- MP Kitchen Co., Ltd.
- Chief Executive Officer
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- 14:40 - 15:30
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Digital Marketing
F-8 Trends of latest ad technology: its deepening and accuracy +
In this session, we will approach the flow of AdTech that is being done at the cutting edge. Experienced speakers discuss more about how deeply and more accurately it is possible to communicate to ...
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- Shoho Kozawa Moderator
- Head of DoubleClick Ad Exchange -Japan
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- Jun Shioya
- KENTUCKY FRIED CHICKEN JAPAN LTD.
- Marketing department,DIGITAL/CRM Manager
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- Saito Kenichi
- GroupM Japan K.K.
- Managing Director, Mindshare Japan
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- Yasuaki Akatsu
- Jorudan Co.,Ltd.
- Multimedia Department Manager
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- Yoshie Nakabayashi
- YouAppi
- Country Manager, Japan
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- 15:45 - 16:35
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Marketing
A-9 Introduction Restoring the Trust of Advertising Industry :Workstyle, Online Media and Transparency +
From the second half of 2016, negative cases occurred frequently in the Japanese advertising and marketing industry. It became a social problem, descent ranking of new graduate students descended.M...
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- Koji Kage Moderator
- ST Corporation
- Executive Creative Director
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- Kazumasa Kubota
- Suntory Holdings Limited／SUN-AD Company Limited
- Advisor／Chairman of the Board
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- Makoto Koide
- Shiseido Japan CO.,Ltd
- Department Director
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- Makoto Takebayashi
- Hakuhodo DY digital Inc.
- Member of the Board
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- Shuji Yamaguchi
- Dentsu Inc.
- Managing Director, Digital Platform Center
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Media
C-9 Introduction Television Media in 2019 〜Impact of Simultaneous Net Delivery +
Mass media reported that NHK is considering starting simultaneous Internet distribution of programs from 2019. The commercial broadcasters have suspended their attitudes that "more considerati...
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- Yuichi ARIZONO Moderator
- Dentsu Digital Inc.
- Visiting Executive Consultant
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- Anju Ishiyama
- Sharing Economy Evangelist, Cabinet Secretariat, Government of Japan, Sharing Economy Association
- Sharing Economy Evangelist, Cabinet Secretariat, Government of Japan, Manager of Public Relations,Sharing Economy Association
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- Masayoshi Boku
- Bascule Inc.
- CEO
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- Osamu Sakai
- Copywriter/Media consultant
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- natsuhiko ujiie
- Freelance
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Creative
D-9 VS How to Understand Social Behavior of GenZ +
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- Shige Ota Moderator
- BILCOM, Inc.
- Founder and CEO
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- Akira Amano
- DENTSU INC.
- Media Business Innovation Department, Associate Chief Researcher
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- Atsushi Nakahashi
- CyberAgent, Inc.
- Internet Advertisement Headquarters, Brand Creative Division, Manager / Digital Creative Director
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- Takashi Yoshida
- Mandom Corporation
- Communication Strategy Div. Manager
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- 17:00 -
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Exhibition Floor Close
- 17:50 - 20:30
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Startup Worldcup
※Please note that time and slot for your presentaion may change.
About ad:tech Tokyo 2017 Call for Speakers
This year we will have 45 sessions in 9 different categories. ad:tech Tokyo is the largest global marketing conference in Asia where 15,000 attendees gather from over 30 countires around the globe. Being a speaker at ad:tech Tokyo will help you become known throughout the most influential marketers of the Asian industry.
