Yukiko Yamaguchi has over 20 years of working experience in marketing communication department in various brands including Lucent technology, Cisco Systems, Overture and Yahoo! Japan. She joined IBM in 2012 and in charge of advertising, public relations, brand system, CSR and digital marketing in IBM Japan. In 2016, She established a new team " Digital Contents Marketing" She is a board member and a chairman of international committee, and vice-chairman of digital media committee of Japan Advertisement Association.

Session:

10/17 14:10-15:00

[A-3] New Creatives with Technology and Emotion