adtech tokyo

October 17th-18th,
2017 @ Tokyo International Forum
JP
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Takashi Asai
Tokyo Broadcasting System Radio
senior vice president

Joined Tokyo Broadcasting System, Inc. in 1983.

Starting from TV sports programs, gained a great variety of experiencein programming, sales and marketing for TV and radio content.

Engaged in a number of activations for TBS Radio boasting the highestlistening rate. In 2005, launched a Podcast service before othercompanies in order to further develop services and listeners, resultingin the largest download numbers in Japan.

In 2014, established Radio & Internet Business Promotion Section.
Now focusing on how the Internet and radio can coexist for enhancing thesatisfaction of both listeners and clients.

Session:

10/18 11:45-12:35

[C-6] Digitization of Traditional Media

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