He is involved with client data marketing projects in South East Asia, China and Europe. He takes part in creating the marketing cycle from planning, execution to measurement taking roles in building private DMP, utilizing 3rd party data for analysis and segment creation, and ad delivery. He is also part of Hakuhodo DY media partners Global Business Division and DMP Division taking roles in planning global strategy, investment sourcing and executions, and building the data marketing infrastructure.

Session:

10/18 13:35-14:25

[F-7] A Japanese company that develops globally with advanced data marketing strategy