No one today questions the importance of delivering a great user experience, but what exactly is a good user experience in today's digital era? In a panel discussion joined by Tsuguhide Nagase, CDO of L’Oreal Japan who spends over half of its advertising budget on digital; Hirotake Kubo, the founder of furniture-sharing service CLAS who appeared on the hit TV show "Bachelor Japan" as the show's first-ever bachelor; and Akira Sedei, the CEO of Co-medical, the maker of "Funwari Room Bra" made famous through a promotion event featuring bust measurement by actor Takayuki Yamada; we will explore innovative designs of new customer touchpoints through powerful, emotion-evoking content.（text by Shunsuke Sato）