Digital marketing measures are becoming increasingly diverse and complicated. There are growing needs to integrate traditional, digital and IT. Trends continue for brand advertisers going in-house. Data science and AI are gaining momentum. It is an urgent task for companies today to secure talented people and develop their skills to respond to rapid changes in the environment surrounding marketing.
In this session, we will discuss about developing and acquiring personnel from the standpoint of brand advertisers and agency, focusing on present and near future.（text by Go Sugihara)