With the help of digitization, marketers got access to huge amount of customer data.
But at the same time they are struggling to convert that data to business and customer value.
In this session we are going to discuss about " How can we use data more efficient and effective"," How to break away from just using MA as an e-mail blaster", "Aggregated data v.s Individual data", " How to build up a data driven marketing team" and so on. (text by YuMiyasaka)