“Programmatic Buying” has come to be used as usual in Japan as well.
The market share for Programmatic is showing the significant growth globally, in the other hand, what about in Japan? The person said, “We are AdNetwork!” in the past, he says “We are programmatic platform!” recently. What is it different? It seems PMP offers are increasing, is it true? What is different from I/O based buying? Smartphone advertisement significant grew in recent years. However, why is the ad-blocking app one of top app in Japan?
We’ll discuss what we should do proactively and what we should do passively while organizing opinions from the opinion leaders.