Joined Asahi Breweries, Ltd. in 2009. After experiencing sales, I transferred to the advertising department after being dispatched to an advertising agency. After that, as a founding member of the newly established digital marketing department I am in charge of designing SNS communication such as LINE, Twitter, Facebook, etc. Currently, I 'm promoting the construction and utilization of our private DMP and I'm promoting digital transformation of our company . I participated in a global conference such as Advertising Asia, Ad Trading Summit etc as a speaker.

Session:

10/5 12:55-13:45

[C-5] Progress in Customer Data Platform - never repeat the mistakes with CRM