My name is Mineyuki Motoyama from whisky department of Suntory Spirits Limited. I'm in charge of Japanese premium whiksy and American whisky, such as HIBIKI, YAMAZAKI, HAKUSHU and Maker's Mark. We aim to create demand by introducing highball activities and enhance the brand value as premium brands.

Session:

10/4 12:50-13:40

[B-1] Changing brand image to increase customers