Alexandra Salomon joined the Interactive Advertising Bureau (IAB) in 2012 to head up International. In 2018, she crossed over to the IAB Tech Lab, the technical standard-setting and solutions-development body for the digital marketingand media industries, to head global business development efforts for the organization, spearheading growth around the world and across the value chain. She brings more than 25 years of business development and global marketing experience to the team, including over 20 years in Digital. A veteran in online advertising and interactive marketing, Alexandra has worked for leading brands such as AOL, Yahoo, Zinio and Disney Publishing. She was born in the UK and grew up in France, and is not only multilingual but truly multicultural.

Session:

10/5 15:00-15:50

[C-7] World Marketing Tide