Anna Kirah is an innovation and design anthropologist. She was the senior design anthropologist for the Microsoft Corporation where she applied field research and the people centered approach to the design and development of products and services such as Windows XP and Windows Live. Prior to joining Microsoft, Kirah worked for Boeing where she ran user studies onboard commercial flights to create design recommendations for the 787 Dreamliner. Kirah had a three year break from Microsoft when asked to develop and head a radical innovation school for companies such as Lego, Bang & Olufson, and Nokia. The goal of the school was to educate companies in the customer/user experience and the customer/user journey as well as connecting these journeys to the design and development of new products and services. During this time, Kirah also sat on the board of the Danish government's user-driven innovation fund. Some of Kirah's clients both while working at Microsoft and during her time away have been: APC Schneider Electric | L'Oreal | Copenhagen Airport | World Association of Newspapers | Boeing | Microsoft | Nokia | Channel 4 (UK) | Scandinavian Airlines | Johnson & Johnson | Unicef | Danish Design Association | Grundfos | Coloplast | International Newspaper and Media Association

Will be speaking at:

The Advertising Revolution: How consumer evolution is shaping our industry's future