Motohiro Ando heads up a group of over 20 producers who form the core of Hakuhodo’s "Engagement Planning" team. He has been an evangelist in the promotion of using digital as a foundation in marketing.
Mr. Ando’s marketing career has spanned over 20 years. His work has included the development of new businesses, products and campaigns, account planning and global branding for over 50 ? both domestic and multinational companies. Mr. Ando’s success has included recent innovative projects like the account planning for "Fanta" and product development of "I-Lohas" for Coca-Cola. In addition, he has achieved success in the area of digital/interactive planning for many Japanese clients.
His achievements include the ACC Grand Prix, the AME Best Integrated Marketing Campaign, the Marketing Asahi Award, and the New Face Award of JAAA Advertising Essay.

Will be speaking at:

Multichannel Marketing Consumer Strategy