Thursday, 27th Oct 2011
| TIME | Track1 | Track2 | Track3 | Track4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 9:15am |
Introduction & Opening Remarks
Welcome to ad:tech tokyo 2011
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| 10:00am |
Exhibition Hall Opens
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| 9:30am | 10:30am |
[K-1]OPENING KEYNOTE PRESENTATION
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| 10:30am | 11:30am |
[K-2]KEYNOTE PRESENTATION
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| 11:30am | 0:40pm |
Lunch
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| Tracks | Mobile Marketing | Search & Analytics for Marketers |
Integrated / Brand Marketing |
Technology Development | ||||||||||
| 0:40pm | 1:30pm |
[A-1] What's Next for Mobile Advertising and Content: Today and in the Future from JapanPresentation Style (2-3) |
[D-1] The Latest Tool and Trends in Marketing Technology1 ~New Corporate Strategy~ Panel Discussion Style (3-4) | ||||||||||||
| 1:40pm | 2:30pm |
[A-2] People x Mobile How Mobile Impacts Consumers and Clients, and Why the Businesses Entered the Decade of MobilePanel Discussion Style (3-4) |
[D-2] The Latest Tool and Trends in Marketing Technology2 〜The Digital Opportunities for Brands〜Presentation Style (3) | ||||||||||||
| 2:40pm | 3:30pm |
[C-3] Online Video Marketing: The Next Video Ad Innovation How to Design the Integrated Online Video Campaign Presentation Style (2-3) |
[D-3] The Post Trial Computing Learning and IdentifyingOpportunities in the CloudsPanel Discussion Style (3-4) | ||||||||||||
| 3.30pm | 4:00pm |
Coffee Break
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| Tracks | Social Media | Direct Marketing | Agency / Brand Marketers | Business Development | ||||||||||
| 4:00pm
| 4:50pm |
[G-1] New Collaboration More Respectful, More Productive Relationships between Agencies and BrandsPanel Discussion Style (3-4) |
[H-1] Social Game x Brands The Opportunity for Brand Integration with Social GamesPresentation Style (2-3) | ||||||||||||
| 5:00pm | 5:50pm |
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| 6:00pm | 6:50pm |
[E-3] Social Media vs. Privacy: How to balance opportunities with growing expectationsPanel Discussion Style (3-4) |
[F-3] The Latest Direct Marketing How to Win Through the Toughest Market Panel Discussion Style (3-4) |
[G-3] Brand Globalization Strategy ~Building the Business by Understanding Social Insights~Presentation Style (2-3) |
[H-3] Globalization vs. Localization What is a "Real" Meaning of Globalization Panel Discussion Style (3-4) | ||||||||||
| 7:00pm |
Exhibition Close
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| 7:00pm |
Networking Party
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Friday, 28th Oct 2011
| TIME | Track1 | Track2 | Track3 | Track4 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 9:45am |
Hall Opens
Opening Remark from ad:tech Executive Management
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| 10:00am |
Exhibition Hall Opens
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| 10:00am
| 10:40am |
[K-3]OPENING KEYNOTE PRESENTATION
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| 10:40am
| 11:20am |
[K-4]KEYNOTE PRESENTATION
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| 11:20am
| 0:00pm |
[K-5]KEYNOTE PRESENTATION
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| 0:00pm
| 1:20pm |
Lunch
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| Tracks | What's Next Digital Advertising | Japanese Creativity | Media Strategy | Smartphone Marketing | ||||||
| 1:20pm
| 2:10pm |
[I-1] Ad Network & Exchanges How Does it Increase the value of Online AdvertisingPanel Discussion Style (3-4) |
[J-1] How Can Digital Technology Convert Engagement with Users (Eg.How AR is being adopted for brand creativity and audience engagement)Panel Discussion Style (3-4) |
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| 2:20pm
| 3:10pm |
[L-2] Have Traditional Media really been gone? How the Technology and Content Establish the Next Level Media.Presentation Style (2-3) |
[M-2] The Real-Time LBS Solution How LBS Can Adapt and Support in Businesses Presentation Style (2-3) | ||||||||
| 3:20pm
| 4:10pm |
[M-3] The Real-Time LBS Solution II New Opportunities and Possibilities of LBS Market Presentation Style (3-4) | |||||||||
| 4:10pm
| 5:00pm |
Coffee Break and Exhibition Visit
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| 5:00pm
| 6:00pm |
[K-6]Closing Keynote Presentation
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| 6:00pm |
Conference Exhibition Close
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