One Brand, Two Countries　〜The Evolution of Social Media Marketing〜

Keynote Speaker

• Chris Murphy,
  adidas US
  Head of Digital Marketing
• Kaz Tsumo,
  adidas Japan K.K.
  Senior Manager Brand Marketing

How Japanese Corporations can ride the Globalization Wave

The fundamental changes in the Global markets have forced Japanese corporations into gl...

Panelists

• Susumu Fujita,
  CyberAgent, Inc.
  President and CEO
• Kenji Kasahara,
  mixi, Inc.
  Chief Executive Officer and Founder
• Yoshikazu Tanaka,
  GREE, Inc
  President and Chief Executive Officer,

Moderator

• Hiroto Ebata ,
  Coca-Cola (Japan) Company Limited.
  Vice President, iMarketing & System Innovation Marketing & New Businesses Georgia IMC Leader

Keynote Speaker

• Susan MacDermid ,
  dmg::events
  President, Digital Marketing Sector

What's Next for Mobile Advertising and Content: Today and in the Future from Japan

Presenter

• Luciano Kohmura,
  Google Japan
  Head of Japan Mobile Sales and Operations
• Tatsuhiko Noguchi,
  mediba Inc.
  AD Platform Planning Department General Manager
• Qanta Shimizu,
  PARTY
  Creative Director, Founder

Moderator

• Risa Tanaka ,
  Sendenkaigi Co., Ltd.
  Managing Editor

How to Optimize Search Campaigns with Social Listening.

Although search is still playing a critical role for customer acquisition at the bottom...

Panelists

• Richard Couture,
  Acquisio
  Co-Founder and VP Product Management
• Masashi Hagihara,
  Transcosmos, Inc.
  General Manager, Executive Researcher
• Hiroshi Yasukawa,
  Ayudante, Inc.
  CEO

Moderator

• Rod Izumi,
  Le Grand Co., Ltd.
  CEO

Developing the Effective Multichannel Strategy

Integrated Marketing utilizing various touch-points or marketing communication through ...

Panelists

• Yoko Eguchi ,
  NIHON L`Oreal K.K.
  Luxury Products Division, Lancome CRM & Digital Marketing Manager
• Miki Iwamura,
  Google Japan
  Corporate Officer, Head of Marketing
• Taro Kamioka,
  the Graduate School of Commerce and Management
  Professor,
• Yukou Takamatsu,
  Istyle Inc.
  Executive Vice President, Chief Marketing Officer

Moderator

• Motohiro Ando,
  Hakuhodo Inc
  Executive Strategic Planning Director

The Latest Tool and Trends in Marketing Technology1 ~New Corporate Strategy~

As a result of digitalization of marketing, three key innovations could be identified:<...

Panelists

• Yozo Kaneko,
  ngi group, inc.
  President
• Takahiro Naito,
  CyberAgent, Inc
  Board Director
• Eriko Ota,
  Kirin Holdings Company, Limited
  Manager, Kirin Institute of Food & Lifestyle
• Koki Uchiyama,
  Hottolink.inc
  C.E.O

Moderator

• Fuyuhiko Kisou,
  Marketing Intelligence Lab. Dentsu Innovation Institute Dentsu Inc.
  Senior Planning Director MI Resource Management Department

People x Mobile How Mobile Impacts Consumers and Clients, and Why the Businesses Entered the Decade of Mobile

With the growth of smart phones, the mobile marketing industry is getting more exciting...

Panelists

• Rieko Ogasawara,
  NISSAN MOTOR CO.,LTD
  Interactive Marketing Sales Promotion Department Japan Marketing Division
• Isao Shinozaki,
  D2 COMMUNICATIONS INC.
  Senior Director, Docomo Media Business & Manager, PR division
• Akiyuki Ui,
  McDonald's company (Japan), Ltd.
  Senior Director, Marketing division, Double as COO, The JV,

Moderator

• Amane Kawana,
  Hakuhodo Inc.
  Executive Strategic Planning Director Engagement Planning Division

Web Analytics x User Experience

What should we do to create a website that can tell who your audiences are while provid...

Presenter

• Marcel Holsheimer,
  IBM窶冱 Marketing Software Solutions
  Executive, Worldwide Marketing
• Hidehisa YASUDA,
  Impress Business Media Corporation
  Editor in Chief, web-tan-forum

Moderator

• Masanori Aikawa,
  Hakuhodo DY Holdings Inc.
  Executive Manager, Marketing Technology Center

How To Make ROI More Than Just a Number for Brands

Today, when consumers are starting to demonstrate enormous social power and are coming ...

Presenter

• Hidetomo Hashimoto,
  Benesse Corporation
  General Manager Preschool Product Development Department Education Business Division

Presenter & Moderator

• Keisuke Konishi,
  Dentsu Inc.
  Chief Consultant, Brand Creation Center

The Latest Tool and Trends in Marketing Technology2 〜The Digital Opportunities for Brands〜

With the information environment evolving drastically everyday, the environments of the...

Panelists

• Junko Mizobuchi,
  Nihon L’Oreal K.K.
  Public Relations/Advertising Manager Maybelline New York Division Consumer Products Division
• Kenichi Negita,
  Mercedes-Benz Japan Co., Ltd.
  Product marketing Media Communication Manager
• Hiroki Oizumi,
  Johnson Co., Ltd. (S.C. Johnson Japan).
  Marketing Director,

Moderator

• Yasuto Fujita,
  Integrate Co Ltd.
  CEO

Driving Mobile Capability Global How the Company Approaches the Challenges and Opportunities of Embracing Mobile Marketing

With mobile penetration exploding in virtually every market, global marketers need to g...

Panelists

• Hiroto Ebata ,
  Coca-Cola (Japan) Company Limited.
  Vice President, iMarketing & System Innovation Marketing & New Businesses Georgia IMC Leader

Presenter

• Dean Donaldson,
  MediaMind
  Global Director of Media Innovation
• Will Hodgman ,
  comScore, Inc.
  Executive Vice President, International

Moderator

• Orita Ko ,
  Digital Media Strategies, LLC
  President

Search Is NOT DEAD 〜Searching for Search Marketing in the 2010s〜

As social media is growing at an astonishing rate, some say that social media will take...

Panelists

• Tatsumi Masui,
  Canon Marketing Japan.
  General Manager Web Management Center / Communications Headquarters
• Yutaka Ono,
  Google Japan
  Senior Manager, Account Strategy & Planning,
• Takahiro Watanabe,
  IREP Co.,Ltd
  Director and CSO,

Moderator

• Kenji Kawada,
  Yahoo Japan Corporation
  Director Marketing

Online Video Marketing: The Next Video Ad Innovation How to Design the Integrated Online Video Campaign

"Online video campaign" attracts attention as a new way of marketing campaign in these ...

Presenter

• Brian Hennigan,
  Google Inc.
  Head of Sales Development Asia Pacific and Japan
• Masashi Kawamura,
  PARTY
  Creative Director, Founder
• Jay Samit,
  SocialVibe
  CEO

Moderator

• Toshihiro Fukutoku,
  NetRatings Japan Inc.
  Chairman &CEO

The Post Trial Computing Learning and IdentifyingOpportunities in the Clouds

Today, the Cloud has become an essential infrastructure for internet media and web serv...

Panelists

• Shinichiro Isago,
  Microsoft Japan Co., Ltd
  Evangelist, Partner & Cloud Engagement Group Developer & Platform Evangelism
• Koji Kawamoto,
  RECRUIT CO.,LTD.
  General Manager SUUMO Internet Promotion Department Housing Information Company
• Hideki Ojima,
  Amazon Data Services Japan K.K.
  Marketing Manager

Moderator

• Hidetoshi Tokumaru,
  Dentsu Razorfish, Inc.
  President and CEO,

Social CRM Managing Customer Engagement Using Social Media and CRM

Do you know 55% of marketers believed that their traditional CRM project ended in failu...

Panelists

• Noah Horton,
  Involver, Inc
  CTO & Founder
• Mikko Kotila,
  Statsit
  Founder & Chief,
• Victoria Ransom ,
  Wildfire Interactive, Inc
  Founder and CEO
• Yoshie Tsukamoto,
  NTT Communications Corporation
  Vice President, Marketing Solution, Application&Contents

Moderator

• Fujiyo Ishiguro,
  Netyear Group Corp
  President and CEO

eCommerce x Recommendation What's Next in Customer Engagement

In E-commerce, full utilization of recommendation service has now become a common alrea...

Panelists

• Takashi Murakami ,
  DREAM VISION CO.,LTD.
  Producer

Presenter

• Koji Fukada,
  YUMEMI Inc.
  President
• Kei Shibata,
  Venture Republic Inc.
  CEO & Co-Founder

Moderator

• Ken Dainichi,
  Golf Digest Online Inc.
  Exective Officer / CIO

New Collaboration More Respectful, More Productive Relationships between Agencies and Brands

Panelists

• Makiko Eda,
  Intel Asia Pacific
  Director of Marketing & Consumer Sales

Presenter

• Uwe Hook,
  BatesHook, Inc.
  Co-Founder

Moderator

• Yoshikazu Noguchi,
  Dentsu Inc.
  Consulting Director Marketing Consulting Team Strategic Planning Division

Social Game x Brands The Opportunity for Brand Integration with Social Games

Growing popularity of social media changes not only the way of communication but ...

Panelists

• Ryo Bando,
  DeNA Co., Ltd.
  Manager, Planning Department,
• Taisei Tanaka,
  Geisha Tokyo Entertainment, Inc. (GTE)
  CEO
• Soichiro Yamaura,
  NHN Japan Corporation
  Manager Marketing Center Smart phone promotion team
• Taisei Yoshida,
  GREE, Inc
  Senior Vice President, Media Business

Moderator

• Hiroshi Hori,
  Hakuhodo Inc.
  Executive Manager Social Media Marketing Department

Social Media Revolution How to Succeed and Fail in the Social Space (What does the real meaning of Social Media)

Facebook marketing has been the focus of attention for the company inJapan, as it has s...

Panelists

• Takefumi Nitta,
  mixi, Inc. General Manager of Business Promotion Department II
  Bascule GO! Inc.　 Director
• Yasufumi Sakai,
  Suntory Holdings Limited
  Manager, E-Communications Group, Public Relations Department,
• Shunsuke Sato,
  CEO s1o Inc.
  CEO & Founder SATISFACTION GUARANTEED PTE LTD

Moderator

• Masahide Nakamura,
  Allied Architects, inc.
  CEO

Data and Optimization Expert Talk

We are now in the era of Big Data. As Moor窶冱 Law predicts, CPU power increases expone...

Presenter

• Yasuharu Okamoto,
  Directus Inc.
  CEO
• Tom Suzuki,
  Rosetta Stone Japan Inc.
  Director, Direct to Consumer (DTC)

Moderator

• Shigetaka Yamakawa,
  Dentsu Inc.
  Senior Manager Direct Marketing Business Division

Designing the Next Generation Agency

Today, factors affecting purchasing decisions and media consumption of consumers are be...

Panelists

• Hiroyuki Ishikawa ,
  SHISEIDO CO .,LTD
  Manager Communication Strategy Group, Cosmetics Business Planning Department, Domestic Cosmetics Business Division,
• Naoki Murayama,
  A-Sketch Inc.
  Executive Vice President
• Shigeru Oshima,
  DaiwaHouse Industry Co., Ltd
  Section Manager, Digital-Media Section, Advertising Department,

Moderator

• Tomohito Ebine ,
  OPT,Inc.
  Chairperson

How Coupons, Social Media and LBS Change eCommerce

Groupon has grown massively and its revenue is estimated to have hit $350million in 201...

Panelists

• Hisayuki Idekoba ,
  Recruit Co. Ltd.
  Executive Manager Digital Media Strategy Office
• Haruko Minagawa,
  TBWA＼HAKUHODO
  Touchpoint Evangelist
• Euan Wilcox ,
  The Upper Story
  Regional Managing Partner

Moderator

• Takahiko Murata,
  Yahoo Japan Corporation
  Vice President, Local Service Division,

Social Media vs. Privacy: How to balance opportunities with growing expectations

As Twitter and Facebook are booming in Japan, a lot of　Japanese marketers are hoping S...

Panelists

• Toshiyasu Nishii,
  Dr.Ci:Labo Co.,Ltd
  Group Leader-Commerce Group Marketing Department
• Hisami Ohshiba,
  JaM Japan Marketing LLC
  Founder and Managing Member
• Toru Saito,
  Looops Communications
  CEO
• Naoaki Takayanagi,
  ALL NIPPON AIRWAYS CO., LTD
  Senior Manager Consumer Sales & Marketing

Moderator

• Motohiko Tokuriki,
  Agile Media Network Inc
  CEO

The Latest Direct Marketing How to Win Through the Toughest Market

Due to continuous innovation of digital technology, the way of direct marketing has bee...

Panelists

• Leo Koichi Kato,
  Ureru Net Advertising Inc.
  President & CEO
• Yasuo Okamoto,
  CyberAgent, Inc.
  Exective Director
• Shinji Suzuki,
  Ajinomoto Co. Inc
  Corporate Executive Officer General Manager, Wellness Business Division.
• Kei Taoka,
  JIMOS Co., Ltd.
  President

Moderator

• Toshihiko Ukita,
  Hakuhodo Inc.
  Senior Strategic planning director,

Brand Globalization Strategy ~Building the Business by Understanding Social Insights~

Brand, technology, and people. These are the source of corporate competitiveness. When ...

Presenter

• Masumi Natsusaka,
  Kao Corporation
  Executive officer President, Beauty Care Business Unit

Moderator

• Yukou Takamatsu,
  Istyle Inc.
  Executive Vice President, Chief Marketing Officer

Globalization vs. Localization What is a "Real" Meaning of Globalization

Panelists

• Jasper Cheung,
  Amazon Japan, K.K.
  President
• Manabu Hatta,
  mandom corp.
  E-BIZ PREPARATION DIV. GENERAL MANAGER
• Kazuki Nishiguchi,
  Rohto Pharmaceutical.co,ltd.
  Corporate Officer, General Manager Marketing Department
• Hitoshi Tanii, ,
  Synergy Marketing,Inc.
  CEO

Moderator

• Nori Sekiguchi,
  Dentsu Inc.
  Planning Director, Networking and Knowledge Share Department, Global Solutions Center,

Do or Die: A Complete Rethinking of How Brands Create and Sustain Customer Relationships

Brand marketing didn's change much for fifty years. We built an entire global marketin...

Keynote Speaker

• Clark Kokich,
  Razorfish
  Chairman

A Journey Of Storytelling 〜Connecting Brands and Consumers through Technology〜

This session explores the craft of storytelling and how marketers today can use advance...

Keynote Speaker

• Stephen Kim,
  Microsoft
  General Manager for Microsoft's Global Creative Solutions organization

Strategic Proposal; Engagement in Evolving Media Landscape

Anyone can access or transmit information online these days, with smartphones and table...

Moderator

• Naoko Katayama,
  Dentsu Inc.
  Planning Director Global Solution Center

Keynote Speaker

• Rob Grimshaw,
  Financial Times
  FT.com Managing Director
• Hirotomo Nomura,
  Nikkei, Inc.
  Executive Officer, Digital Strategy and Planning

Ad Network & Exchanges How Does it Increase the value of Online Advertising

In recent years, the intense competition of the US ad network market, has seen the evol...

Panelists

• Masahiro Ajisawa,
  Microsoft Japan Co.,Ltd.
  Country Sales Director Advertising & Online Division,
• Toru Sasaki,
  Google Japan Inc.
  Head of Publisher Monetization, Japan Mobile, Media & Platforms
• Koki Sato,
  SEPTENI CO., LTD
  President
• Keita Shimanuki,
  O-net, Inc.
  CEO
• Kentaro Watanabe,
  MicroAd, Inc.
  President and CEO

Moderator

• Akihiko Tokuhisa,
  President & CEO of Platform One inc.
  CTO of D.A.Consortium Inc.

How Can Digital Technology Convert Engagement with Users (Eg.How AR is being adopted for brand creativity and audience engagement)

Panelists

• Kampei Baba,
  Bascule Inc
  Creative Director
• Tom Kawada,
  Future Development Production ALTERNATIVE DESIGN.
  CEO
• Kenji Oda,
  Dentsu Inc.
  Future Communication Department,Communication Design Center, Producer/Planner

Moderator

• Hiroki Nakamura,
  PARTY
  Creative Director, Founder

Rethinking the Media Strategy in a New Media World

Panelists

• Maki Hiwara,
  Nippon Broadcasting System, Inc
  Programming Director
• Masahiro Katsuno,
  HAHAKUHODO DY media partners Inc
  i- media Division General manager
• Kazuhisa Tomoe,
  Kodansha Ltd
  Executive Director Media Business Division
• Hirosuke Usui,
  Tokyo Broadcasting System Television, Inc.
  Director, Department of Interactive content Production and Business, Media Business Division

Moderator

• Yoshiyuki Ogino,
  Video Research Ltd.
  Executive Director,

Smartphone Market The Crucial Key to Establish the Ecosystem

Ever since NTT Docomo's i-mode service started in 1999, the Japanese mobile phone indus...

Panelists

• Takamasa Kishihara,
  Mobile Content Forum
  Executive Director
• Shunichi Kita,
  Nomura Research Institute, Ltd.
  Senior Consultant
• Takeshi Natsuno,
  Graduate School of Media and Governance, Keio University
  Guest Professor

Moderator

• Takayuki Hoshuyama,
  D2 COMMUNICATIONS INC.
  CEO

How Can Digital Advertising Contribute to Brand Engagement?

Influenced by a rapid penetration of smart phone and social media in recent years, our ...

Panelists

• Masayoshi Boku,
  Bascule Inc.
  President / Creative Director
• Toshiyuki Inoko,
  TEAMLAB Inc
  CEO
• Yoshiharu Kiba,
  Toyota Marketing Japan Corporation
  Marketing Director
• Daisuke Yanasawa,
  KAYAC Inc.
  CEO

Moderator

• Masahiko Inada,
  Hakuhodo Inc.
  Digital Strategist and Interactive Planner, Digital Technology Department,

The Future of Technology, Art and Creative.

Presenter

• Jon Anderson,
  Microsoft Advertising/Branded Entertainment & Experiences (BEET)
  Senior Brand Solutions Manager,
• Jayant Murty,
  Intel Corporation
  Director of Strategy, Media & Integrated Marketing ? Asia Pacific

Moderator

• Kentaro Kimura,
  Hakuhodo Kettle
  Co-CEO, Creative Director, Account Planner

Have Traditional Media really been gone? How the Technology and Content Establish the Next Level Media.

It is now the age of media Big Bang globally. The whole scale of media is expanding ex...

Panelists

• Kentaro Kawabe,
  GyaO Corporation
  President and CEO
• Hiroyuki Watanabe,
  Nikkei, Inc.
  Deputy General Manager, Digital Strategy and Planning Bureau,
• Masaki Yoshida,
  Watanabe Entertainment Inc.
  Chairman,

Moderator

• Hideyuki Nagasawa,
  cyber communications inc (cci)
  President, Executive Officer & CEO

The Real-Time LBS Solution How LBS Can Adapt and Support in Businesses

Location based service technology is become happy on user's real life. When Smart phone...

Presenter

• Takashi Inoue,
  NEXT Co., Ltd.
  CEO and president

Moderator

• Kensuke Joji,
  Hakuhodo DY Media Partners Inc.
  Chief Technical Media Producer

Hypertargeting How to Apply and Add Real-time Benefits to Ads

Panelists

• Yuzuru Honda,
  FreakOut Inc
  President
• Kiyono Kenichi ,
  Platform ID,Inc.
  Director, Sales Division Director
• Hirotada Kondo,
  Google Japan Inc.
  Head of Media Sales,
• Daizo Nishitani,
  comScore Japan K.K.
  Vice President & Representative Director,
• Akihiko Okamoto,
  Recruit Incubation Partners Co.,LTD.
  Representative Director

Moderator

• Ryuji Yokoyama,
  Digital Intelligence Co. Ltd
  President & CEO

Product & Service Design The Best Showcase

Presenter

• Morihiro Harano,
  PARTY
  Creative Director, Founder, CEO
• Shinsaku Ogawa,
  Dentsu TEC.Inc
  Communication Planner
• Tsubasa Oyagi,
  Hakuhodo Inc.
  Creative Director / Copy Writer Engagement Creative Center

Moderator

• Shinya Seino,
  Dentsu.Inc
  Communication Design Center Communication Planner / Art Director

The Best Integration of Traditional Media with Social Media

Traditional media vs new media. When the new media was rising ,it was told in this way....

Panelists

• Hideaki Haruta,
  Dentsu Inc.
  Marketing Supervisor , Platform Business Division
• Yuki Shibata,
  Oita Broadcasting System, Inc.
  Sales Promotion Department
• Hiroaki Tajiri,
  Kumamoto Broadcasting(RKK) Company
  Deputy general manager Business Strategy Division
• Kunio Tawaratsumida,
  Minaminihon Broadcasting Co.,Ltd.
  Manager of Cross Media Department

Moderator

• Daisuke Nakamura,
  Lion Corporation
  A Publicity Department

The Real-Time LBS Solution II New Opportunities and Possibilities of LBS Market

Location based service technology is become happy on user's real life. When Smart phone...

Panelists

• Kotaro Chiba,
  COLOPL, Inc.
  Executive Vice-President
• Takahito Iguchi,
  Tonchidot Corp.
  Founder & CEO
• Tsuruaki Yukawa,
  
  

Moderator

• Kensuke Joji,
  Hakuhodo DY Media Partners Inc.
  Chief Technical Media Producer

Business in a Connected World

The web is organizing around people. And now people can connect to things they care abo...

Keynote Speaker

• Erik Johnson,
  Facebook Asia Pacific
  Vice President