Session PPT is available to download.

• Thursday, 28th Oct 2010
• ｜Friday, 29th Oct 2010

ad:tech Tokyo Day 1 (Thursday, 28th Oct 2010)

KEYNOTE PRESENTATION

• Go Global as the universal things. Take on the New Marketing.
  【External link】

Brand Marketing

• The Role of a Digital Strategy Today's Consumer Driven Environment
  【PDF】
• Branded Content What Does It Mean? How Do We Manage It?
  【PDF】

Research & Analytics

• Fundamental Research Understanding Consumer Trends
  【PDF】
• Real Time Tracking Analyzing Data Across Multiple Platforms
  【PDF】
• Turning Metrics into ROI Mastering Your Metrics to Generate Business
  【PDF】

Strategic Mobile Marketing

• Mobile World Integrated Marketing Planning
  【PDF】
• Mobile Marketing Showcase Best of Japan Best of Global
  【PDF】
• Location Based Advertising Optimizing Your Reach
  【PDF】

Social Marketing

• Social Media Review Differences from Global User and Japan's
  【PDF】
• Social Media Tracking Measuring Effectiveness of Your Social Media Campaign
  【PDF】

Integrated Marketing

• Multi-Channel Marketing Consumer Strategies
  【PDF】
• Strategy of Triple Media x Three Screen in Japan
  trendy now!【PDF】   /  triple media【PDF】   /  F5DC【PDF】
  NEC【PDF】              /  kao【PDF】
• Best Practices in Developing Integrated Marketing Communication
  【PDF】

Performance Marketing

• How To Optimize The Offline Strategy Into The Search Campaign
  【PDF】
• Delivering Significant Business Results Through Email Solutions
  【PDF】

Creativity

• Rich Media Developments The Evolution of Display Video and Advertising
  【PDF】

Business development

• What elements are affecting the future e-commerce?
  【PDF】
• The Era of Tablet Will This Effectively Change Our Business Model?
  【PDF】
• Next Generation Ad Solution New Trends of Targeting Customers Using Ad Networks
  【PDF】

• Thursday, 28th Oct 2010
• ｜Friday, 29th Oct 2010

ad:tech Tokyo Day 2 (Friday, 29th Oct 2010)

KEYNOTE PRESENTATION

• The Advertising Revolution: How consumer evolution is shaping our industry's future
  【PDF】

Brand Marketing

• Lead Generation & Customer Loyalty Strategies
  Adrian Roche【PDF】   /  netyear【PDF】   /  NEC【PDF】
  Robot【PDF】              /  wacoal【PDF】
• Campaign Strategy Change How To Manage The Transition from a Push Campaign to a Pull Campaign
  【PDF】

Media Marketing / Agency

• The New Business Strategy for Agency
  【PDF】
• Publishers Hot Seat Are Publishers Adapting to Audiences Needs and Clients Demands
  【PDF】
• How the technology optimize and change the Ad Networks
  【PDF】

Mobile Technology Marketing

• Advanced Future Mobile Technology in Japan
  【PDF】
• Optimization of Mobile Technology Multifunctional Mobile Devices That Will Effect Marketing Strategies
  【PDF】
• Mobile Innovation The Future Key Insights and it's Effect on Marketing Strategies
  【PDF】

New Strategies, New Channels

• Digital Out of Home Media Interactivity Beyond the Laptop and Mobile Device
  docomo【PDF】  /  Jam Marketing【PDF】  /  Oricom【PDF】
• The New World of Distributed Content
  【PDF】

KEYNOTE PRESENTATION

• Our Challenge - Digital Marketing Strategy, or a Marketing Strategy for a Digital World?
  【PDF】