Presentation

Presentation



Session PPT is available to download.

Supported by
J-Stream / CROSSCO      J-Stream / CROSSCO

"Social CRM Forum" supported by NTT Communications
(Wednesday, 26th Oct 2011)

Introduction & Opening Remarks / Main Track
  • Introduction & Opening Remarks
  • Business Landscape of Social CRM:
    Consumer Experience Bring into New Innovation, Orgnization Improvement and Brand Value
    【mp3】
Internal Communication Track
  • Web + Social:
    Creating the Consumer Value by Internal Communication Method
    【mp3】
  • Social CRM Strategy:
    How to Set a Business Goal, KPI and PDCA Cycle
    【mp3】
External Communication Track
  • UserInsight:
    Building the Understanding of Consumer Thoughts via Social Media
    【mp3】
  • Userengagement:
    Creating Consumer Exoeriences by the Active Support
    【mp3】

ad:tech Tokyo Day 1 (Thursday, 27th Oct 2011)

KEYNOTE PRESENTATION
  • One Brand, Two Countries〜The Evolution of Social Media Marketing〜
    【mp3】
  • How Japanese Corporations can ride the Globalization Wave
    【mp3】
Mobile Marketing
Search & Analytics for Marketers
Integrated / Brand Marketing
Technology Development
  • The Latest Tool and Trends in Marketing Technology1 ~New Corporate Strategy~
    【PDF】 /  【mp3】
  • The Latest Tool and Trends in Marketing Technology2 〜The Digital Opportunities for Brands〜
    【mp3】
  • The Post Trial Computing Learning and Identifying Opportunities in the Clouds
    【PDF】 /  【mp3】
Social Media
  • Social CRM Managing Customer Engagement Using Social Media and CRM
    【PDF】 /  【mp3】
  • Social Media Revolution How to Succeed and Fail in the Social Space
    (What does the real meaning of Social Media)
    【PDF】 /  【mp3】
  • Social Media vs. Privacy: How to balance opportunities with growing expectations
    【mp3】
Direct Marketing
Agency / Brand Marketers
  • New Collaboration More Respectful, More Productive Relationships between Agencies and Brands
    【PDF】 /  【mp3】
  • Designing the Next Generation Agency
    【PDF】 /  【mp3】
  • Brand Globalization Strategy ~Building the Business by Understanding Social Insights~
    【mp3】
Business Development

ad:tech Tokyo Day 2 (Friday, 28th Oct 2011)

KEYNOTE PRESENTATION
  • Do or Die: A Complete Rethinking of How Brands Create and Sustain Customer Relationships
    A Journey Of Storytelling 〜Connecting Brands and Consumers through Technology〜
    Strategic Proposal; Engagement in Evolving Media Landscape
    【mp3】
What's Next Digital Advertising
  • Ad Network & Exchanges How Does it Increase the value of Online Advertising
    【mp3】
  • How Can Digital Advertising Contribute to Brand Engagement?
    【PDF】 /  【mp3】
  • Hypertargeting How to Apply and Add Real-time Benefits to Ads
    【PDF】 /  【mp3】
Japanese Creativity
  • How Can Digital Technology Convert Engagement with Users (Eg.How AR is being adopted for brand creativity and audience engagement)
    【mp3】
  • The Future of Technology, Art and Creative.
    【mp3】
  • Product & Service Design The Best Showcase
    【mp3】
Media Strategy
  • Rethinking the Media Strategy in a New Media World
    【mp3】
  • Have Traditional Media really been gone? How the Technology and Content Establish the Next Level Media.
    【PDF】 /  【mp3】
  • The Best Integration of Traditional Media with Social Media
    【PDF】 /  【mp3】
Smartphone Marketing
  • Smartphone Market The Crucial Key to Establish the Ecosystem
    【mp3】
  • The Real-Time LBS Solution How LBS Can Adapt and Support in Businesses
    【PDF】 /  【mp3】
  • The Real-Time LBS Solution II New Opportunities and Possibilities of LBS Market
    【PDF】 /  【mp3】
KEYNOTE PRESENTATION

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