AU1 The “ART” of Marketing. How marketers should prepare for the next 5 years.
The Digital Revolution has advanced Ad-tech as an essential part of the Marketing mix. It is still evolving with the advances in 5G, AI, IoT, RPA, Big Data, MA, SNS, SEM/SEO etc.
On the other hand, the shift from “Products” to “Experiences” is relevant. Basically, humans are ANALOG and Experiences are REAL. Human interface will be more important as ever as Technology evolves.
So let’s think about how Marketers should tackle the ART (Analog, Real, Tech) of Marketing for the next 5 years including not only economical but social Impact to the world.