adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
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11/27 [17:05-17:55]

One Day PASS(11/27) Full Conference PASS

AU6 Building Brands

I think that the role of a marketer is to nurture the brand in charge and to make it better and stronger. In this session, we will take the case of kit-cut as an example. The brand that was born in the UK in 1935, follows the flow from its launch in 1973 to the present, has grown into a number 1 chocolate brand. I will unravel the string. I hope it will be helpful for those involved in marketing.


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