CK4 Owned Media and Branding
As a result of owning owned media itself became purpose for many companies,there we can see not a few cases that cannot fulfill accountability for ROI.
In the first place, what is the purpose of owning owned media for brands?
Rethinking from the purpose, the form of owned media that we should design may not be just website as a collection of so-called article-type content.
We also need to think about designing beyond online, which means including real channel.
In this session, we will redefine the concept of owned media, taking in various perspectives from brands, content, social media, and platforms to deepen discussions on what to do in the future.
- Kyoichi Suga Moderator
- Best In Class Producers Inc.
- Momoko Kyukawa Speaker
- NewsPicks, Inc.
- NewsPicks Brand Design Chief Producer
- Simon Oss Speaker
- Yamaha Corporation
- Marketing Strategy Department, Manager Brand Marketing Group
- Yuko Kinoshita Speaker
- Lovable Marketing Group, Inc.
- Corporate Officer,Lovable Marketing Promotion Office Chief
- Vihag Kulshrestha Speaker
- Guinness World Records Japan K.K.
- Marketing Director