adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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11/27 [13:50-14:40]

One Day PASS(11/27) Full Conference PASS

DM2 Who owns the Data? How to Effectively Manage and take Control

Utilizing corporate data that is now indispensable for marketing. Recently, there are various problems regarding their use, and companies are required to respond appropriately. Who owns the data? What is the stance that companies should take when there is no right answer? We will have industry keymen and discuss them from each position with domestic and foreign cases.

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