adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
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11/28 [11:30-12:20]

One Day PASS(11/28) Full Conference PASS

FF1 What Cashless Brings to Us

“The spread of“ FinTech ”is changing the way of finance, which has brought significant changes in people's lives and corporate activities.
As cashless payment progresses, it becomes possible to accumulate information such as “who, when, where, and how much” that could not be grasped by cash payment as digital data. You will be able to conduct more accurate marketing according to your preferences. In this session, what are marketers looking for when cashless and unattended stores that are attracting attention nowadays become commonplace? How will marketing activities change? Explore new eras and their possibilities. "


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