NE5 Not just Online Anymore: Next Generation EC
Keywords such as "New retail", "Cashless", "OMO": Online Merges with Offline and "DTC": Direct to Consumer have attracted attention. By utilizing platforms which are far beyond the scope of EC/ SNS, marketing that no one has ever imagined is becoming possible Referring to the latest examples in China, will discuss optimization of online and offline marketing investments while mixing the perspectives of advertisers and platformers Please let us know if this is a new entry or a replacement.
- Takahiro Inoue Moderator
- Hakuhodo DY media partners
- Zhisong Ye Speaker
- IBG Senior manager
- Kei Narita Speaker
- Amazon Japan G.K.
- Head of Agency Development and Programmatic Partnership, Amazon Advertising
- Shoya Itou Speaker
- i-ne co. ltd
- Board Director Sales Division Deputy Division Director