PA5 Distress for Marketers: Ad Verification and ROI
"Additional cost, reduction of distribution destination inventory, operation load, non-measurement tools for distribution media ... etc"
In this session, an overview of the ad verification field and the basic countermeasures will be organized, and the viewpoints of advertisers/agencies/ vendors will be presented with examples of appropriate KPI settings and efforts to improve performance. "
- Keitaro Isoda Moderator
- Dentsu Digital Inc.
- Platform Strategy Department Solution Group Group Manager
- Chiho Takahashi Speaker
- ADK Marketing Solutions Inc.
- Senior Planner
- Takeshi Yamaguchi Speaker
- Integral Ad Science Japan KK
- Senior Account Executive & Evangelilst
- Yuji Morimoto Speaker
- KDDI CORPORATION
- Senior Staff