adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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11/27 [17:05-17:55]

One Day PASS(11/27) Full Conference PASS

PA5 Distress for Marketers: Ad Verification and ROI

"Additional cost, reduction of distribution destination inventory, operation load, non-measurement tools for distribution media ... etc"
In this session, an overview of the ad verification field and the basic countermeasures will be organized, and the viewpoints of advertisers/agencies/ vendors will be presented with examples of appropriate KPI settings and efforts to improve performance. "

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