adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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11/27 [16:00-16:50]

One Day PASS(11/27) Full Conference PASS

PD4 What Marketers can do for Social Issues

"What can marketers do in social issues? What is needed to face this session theme is to ask" questions "to discuss. Our team repeated discussions and asked two simple questions.
(1) Why are marketers tackling social issues now? (2) Is there a balance between solving social issues and pursuing economic value?
To seriously confront these essential questions, we will discuss how marketers belonging to operating companies, platformers, and advertising companies continue to challenge with specific examples. "

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