adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
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11/28 [11:30-12:20]

One Day PASS(11/28) Full Conference PASS

ST1 Secrets of D2C Companies

“DtoC” became a big topic this year in the direct marketing industry.
This new business model stands out from the existing direct sales model.
A DtoC model that makes full use of SNS communication, performs data-driven marketing and changes the way branding works.

In this session, we will welcome the top of four Japanese DtoC companies and get to know the secret of their rapid growth.
We will catch up with changes in Japanese mail order and hold discussions with learning about product development, services, and human resource development for more companies to convert to DX. "


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