adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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11/27 [12:45-13:35]

One Day PASS(11/27) Full Conference PASS

TB2 True Meaning of Customer Experience

Storefronts that were previously considered sales channels, advertisements that were regarded as media, and owned media that were captured as content are all sites where customer experiences are created. How should these touchpoints, which are often managed by different departments within the company, be evaluated and managed across the board?

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