adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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11/27 [13:50-14:40]

One Day PASS(11/27) Full Conference PASS

TB3 What We Should do in Order for Ads to not be Hated

“Advertising has played a role of “notifying widely ”for many years by being attached to content sent by mass media. However, with the spread of SNS and smartphones, consumers have become senders and a huge amount of information has been distributed.

In this session, we focus on the relationship with consumers such as “context” and “evangelist” and led to success. We will discuss the future of “meaningful” advertising while introducing our speakers. "

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