adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
JP
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Kohei Ikeda new
TBWA\HAKUHODO
Content Planner

Born in 1991. Produces visual content that makes people feel proud of who they are. By developing a communication style from a cultural POV especially suited to social media, Kohei implemented businesses and services with PR methods as the premise. With contents that gain overwhelming popularity from teenagers, his video reached #1 as the most viral film in Japan for the first half of 2018. In the past six years, he has created over 3000 YouTube videos, with accumulated views surpassing the 800 million mark. In addition, he spearheads a talent development project in a talent agency focusing on branding that aims to raise the value of these up and coming stars, and went on to organize a successful 11 country international concert tour. A number of media outlets both domestically and internationally have named Kohei as one of the most renowned content creators in Japan.

Session:

Thu, 28th Nov

[CK7] Unravel the Contents of Millennials

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