adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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Taro Kawamoto New
RoomClip,Inc.
Director

Joined Nikkei Inc. in 2007.

After working in Osaka Society Department, he worked in Consumer Industry Department (Corporate News Department) as a Journalist interviewing the retail business and the internet industry.

In 2012, awarded the Editor-in-Chief Award for press of 'YAMADA-DENKI Co.,Ltd.'s acquisition of BEST DENKI CO., Ltd.'.

In 2013, joined RoomClip Inc. as Community Manager and launched RoomClip mag.

Appointed to the Head Director of business in 2015, and started up a sales team utilizing 'User Generated Contents' for their marketing for mainly companies related to housing and living.

Session

[VALUES × Lion × RoomClip × Credit Saison] "Contextual Targeting" - how marketers target consumers enjoying contents.

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