adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
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Hayate Usui New
Director, Brand Business Department

Joined Kodansha in 1995. Since then, I have experienced advertising sales, editing, sales, digital, EC, marketing, production management, business planning and so on. My current job is to deliver “interesting and useful contents” to women through our medias. Specifically, I'm in charge of the marketing for ladies through our medias such as ViVi, with, VOCE, mi-mollet and FRaU. In recent years, we develop variously including Web, application, event and magazines. We are actively promoting our women's medias development in Asia, and we will hold "ViVi Night" in Taiwan in this November. In the past, I have been engaged in mixed martial arts as a professional fighter. Now I am working on media management like "Mixed Martial Arts".


Sat, 28th Nov 15:50-10:05

[CK11] How Media Makes Money when Digital and Media Integrates (65min)


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