adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
JP
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Masahito Noguchi 2
LIFULL Co.Ltd.,
Chief Data Officer

We manage Real estate information site LIFULL HOME'S.

I Established a DMP business that uses the user data to support marketing for external clients. and Turns into surplus.

Currently, I'm in charge of planning and promoting data strategies, such as establishing a data base for the entire company, establishing an analysis organization, developing services for collecting proprietary data, and developing new businesses utilizing in-house data.

Session:

Wed, 27th Nov

[DM1] Can Companies Make Money with Data? (100min)

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