adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
JP
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Takeyuki Asanuma new
Lion Corporation

January 2018-Health & Home Care Business Headquarters Pharmaceutical Division (currently affiliated)

Responsible for product development for the gastro-intestinal squat brand.

January 2016-December 2017 Advertising Department Oral Care Business In charge

・ New product: Responsible for promoting bad breath care brand NONIO. Combined with TVCM and digital such as twitter, the target share (3%) more than doubles (8%) (sales: 3.2 billion yen). As a result, the “Marketer of the Year 2018” won the Design Award (design of marketing) (organized by Nikkei Crosstrend).

January 2012-December 2015 Advertising Division Pharmaceutical Business Unit

At Bufferin Premium, Yahoo's search data, Web advertisement data, TVCM's GRP, and SRI data were integrated, and advertising expenses were optimally distributed based on the contribution of each advertising measure to sales, and achieved a maximum share of 8%. .

Session:

Thu, 28th Nov

[TB7] Budget between TV and the Internet: Analyzing the New Common Indicators

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