- Koichi Sugimoto New
- Dentsu Digital Inc
- Account Planning Division Consulting Director
From 2012, I worked in advertising management consulting at an online advertising agency. I then joined Dentsu Digital upon its establishment in 2016.
Focusing on the financial, telecommunications, and automotive fields, I have been in charge of strategy design and advertising management consulting involving full funnel marketing from direct to branding.
Currently, I am striving to provide solutions to client business issues following the theme of a "scientific approach to marketing investment optimization".
Fri, 27th Nov 11:40-10:40
[PA1] Don't Leave It to the Agencies! Improve Performance by Teamwork (100min)