adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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Syuichi Namai New
Kao Corporation
Strategic Business Planning , Business Planning and Administration


It has been the manager of EC marketing involved in the distribution EC.
Thinking how increase sales in the distribution EC as a final goal, thinking and EC of the purchasing channel, the role of both sides of the EC as a media
Lord is responsible for the EC Shopper marketing.
By fusing the brand marketing and our shopper marketing, consider the whole of the EC strategic planning.

Session

Sat, 28th Nov 12:35-13:25

[NE2] How Distribution Measures Affect Branding

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