adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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Hiroyuki Takayanagi New
Kirin Brewery Company, Limited
Marketing Division New Business Planning Group

After graduating from university, I joined Dentsu-Razorfish(Now:Dentsu Isobar).
We propose how to use it from the early days of social media, and co-authored 'Emotional Creation' (Works Corporation) in 2013. Incumbent from 2015.
After working on Kirin Brewery's official SNS operation and promotion using digital media such as Kirin 氷結 and 本麒麟, now in charge of direct business and promotion of Craft Beer including "Grand Kirin" .

Session

Sat, 28th Nov 14:45-15:35

[NE4] Dramatic Direct Marketing Shifts Coming in 2020

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