adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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Naoto Ando New
Johnson & Johnson Consumer Company
Digital & Media Excellence / Associate Manager

Worked in ad-technology company for 7 years as sales consultant. Had experienced to proceed new way of marketing through technology and utilizing data.



Joined J&J consumer company since 2016 as E-commerce sales & marketing and focused to sales growth via key EC retail channel.



Moved to marketing department , He is working as media specialist from 2018. He leads to build a strong touch point planning include TV , digital , magazine , OOH etc to maximize media effectiveness.

Recently , He try to connect offline / online retail channel to digital media channel more closely to leverage each capability.

Session

Fri, 27th Nov 16:00-16:50

[PA4] What is our Future in the Monopoly of Huge Platform Era

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