adtech tokyo

October 4th-5th,
2018 @ Tokyo International Forum
JP
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Yuu Hirosawa 2
Kao Corporation
Curel Department, Consumer Products

I worked on Digital Marketing from 2015 to 2018. As a Digital Marketing Director, I supported many Brands, especially in Beauty. Planning new communication, schemes using digital technologies or advertisements and measuring the effectiveness of them. Covering the Digital Marketing widely. From the perspective of a Digital Native Generation, I tried some new challenges to develop our Marketing. Now, I am an Assistant Brand Manager of a Beauty Brand. I'm working on all of Marketing Process; Product Development, Demand & Supply, Communication and Sales. As a Marketer who is familiar with Digital, I try to suggest new Marketing Strategy.

Session:

10/4 15:00-15:50

[E-3] デジタルマーケティング人材をどう育成・獲得するか?

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