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BM-1 Turning Empathy-Based Branding into Measurable Value
With the rise of digital advertising, there has been a heavy emphasis on methods that offer easily quantifiable ROI and efficiency. However, this has led to various issues, including an increase in advertising techniques that alienate users.
While the ultimate goal for companies should be to foster genuine brand affinity among their customers, the challenge of quantifying this "empathy" often creates a significant hurdle for marketing investment, especially when compared to the straightforward, numbers-driven results of a conversion-centric approach.
So, how can companies effectively build an empathy-based brand, and how can they visualize and report the success of these initiatives in a clear, data-driven way to internal stakeholders?
We will explore these questions in a discussion with our three distinguished panelists, all of whom are actively implementing empathy-focused strategies in their own work.
