Thank you for attending
ad:tech tokyo 2025.
The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
Click here for how to watch
Diamond Sponsor
Accessible Pass
- Full Conference PASS
- One Day PASS (10/23)
BM-4 Can Over-Optimized Ads Still Move People?
As we continue to prioritize efficiency, can advertising still resonate emotionally? With creative and media planning increasingly siloed and optimized, it's time to reexamine the importance of emotion, empathy, and imagination in advertising and what makes content truly moving.
