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from Oct. 28th 10:00 JST -
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Diamond Sponsor
Fri, 23rd Oct 2026
14:35-15:25
Accessible Pass
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- One Day PASS (10/23)
BM-6 Detecting Signals: How to Uncover Emerging Customer Needs
As AI adoption accelerates, the ways consumers discover information and move through comparison, consideration, and purchase are changing. Conventional data and analytical methods alone are no longer sufficient to uncover emerging customer needs.
In this session, three marketers working at the forefront of customer understanding and demand creation will discuss how to develop hypotheses and combine data with insights from the field, drawing on real-world examples from their respective companies.
They will share practical tips for turning analysis into business results, including how to dig deeper into findings, mitigate bias, and translate emerging insights into actionable initiatives.
